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we turn cultural value
● into company value

BASIC/DEPT® is a global agency that thrives at the intersection of design, data, and technology, Together, we’re focused on transforming brands and culture — across the world.

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(5) INTERNAL WORKS
©24 c/o BASIC/DEPT®

a collection of internal project and initiatives under the basic/dept® brand.

1

b/d® jams

©2022

it's a vibe

A weekly-ish playlist curated bu the employees @ BASIC/DEPT®

visit the site
2

applied®

©2020

thoughts & perspective

Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.

explore applied
3

moves®

©2019

our new hq

When we moved into our new HQ, we put together a site experience providing an in-depth look into two-year process imagining, designing, and our new office we call home

visit the site
4

crafted®

©2019

creative community

A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.

visit the site
5

bramdbeats®

©2017

podcast series

Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.

explore brandbeats
1

b/d® jams

©2022

it's a vibe

A weekly-ish playlist curated bu the employees @ BASIC/DEPT®

visit the site
2

applied®

©2020

thoughts & perspective

Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.

explore applied
3

moves®

©2019

our new hq

When we moved into our new HQ, we put together a site experience providing an in-depth look into two-year process imagining, designing, and our new office we call home

visit the site
4

crafted®

©2019

creative community

A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.

visit the site
5

bramdbeats®

©2017

podcast series

Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.

explore brandbeats
B/D®
2010-
present

EASY TO UNDERSTAND. IMPOSSIBLE TO IGNORE.™ BASIC/DEPT®, INC 10 - 24©

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BASIC/DEPT®

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AGENCY SNAPSHOT

120+

PEOPLE

120+

We're a world-class team of diverse individuals who are here to do great work as well as be great to work with.

28

GLOBAL REACH

28

As part of Dept, we have 28 offices and 1,500+ people across the world dedicated to delivering the best design, strategy, and technology services to our client partners.

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YEARS

10

While we’re proud of our history and our accomplishments, we’re loyal to our future and not our past.

168%

growth

168%

As Adweek’s 18th fastest growing agency, we’ve strengthened our company with new leadership, talent, and clients the past two years. We’re hiring btw.

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services

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Strategy. Brand Experience. Digital Experience. Content. Technology. We’re uniquely built to build brands that matter in culture.

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ranking

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Within the mobile and website related categories, no other agency has been recognized by the Webby Awards more than us the past four years. Explore our work.

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CAPABILITIES

CX, COMMERCE, & PRODUCT DESIGN

Market Analysis & Business Case Development
Customer Research, Segmentation & Insights
Journey Mapping & Testing
Innovation Sprints & Prototyping
Experience Strategy & Design
Content Strategy & IA
Design Systems & Guidelines
Website & App Design
UI Design
Interaction Design
Full-Stack Development & CMS Implementation
Technical Consultation and Architecture

DIGITAL-FIRST BRANDING

Brand Ecosystem & Roadmap Business Intelligence
Brand Positioning & Architecture
Brand Messaging
Visual Identity
Brand Guidelines & Playbooks
Visual Design
Graphic Design
Art Direction
Asset Production (Video, 3D, Photography, Motion Design)
Brand Naming
Go-To-Market Strategy Campaign Development

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AWARDS

While results are what matter most, we believe awards bring value and recognition to organizations as well as individuals.

full award list
WEBBY AWARDS /145
ADWEEK /01
AWWWARDS /28
D&AD /01
ONE SHOW /05
THE FWA /09
COMM ARTS /04

SETTING STANDARDS OTHERS FOLLOW

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TEAM & LEADERSHIP

We’re 120+ individuals from across the world driven by bold ideas and diverse perspectives. Craft, service, and efficiency drive us forward and we see our agency as a place for our shared values to collide.

ASHLEY REICHEL
ceo

STEVE DENEKAS
cco

ANDREW YANOSCIK
VP, CREATIVE

RYAN PARKHURST
VP, STRATEGY

LAURA TRON
VP, PRODUCTION

ASHER WREN
VP, GROWTH

TAMARA UPTON
VP, OPERATIONS

MATT FAULK
FOUNDER & PARTNER

ALISA KUNO
CFO

BASIC
/DEPT®