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(5) INTERNAL WORKS
©24 c/o BASIC/DEPT®

a collection of internal project and initiatives under the basic/dept® brand.

1

b/d® jams

©2022

it's a vibe

A weekly-ish playlist curated bu the employees @ BASIC/DEPT®

visit the site
2

applied®

©2020

thoughts & perspective

Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.

explore applied
3

moves®

©2019

our new hq

When we moved into our new HQ, we put together a site experience providing an in-depth look into two-year process imagining, designing, and our new office we call home

visit the site
4

crafted®

©2019

creative community

A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.

visit the site
5

bramdbeats®

©2017

podcast series

Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.

explore brandbeats
1

b/d® jams

©2022

it's a vibe

A weekly-ish playlist curated bu the employees @ BASIC/DEPT®

visit the site
2

applied®

©2020

thoughts & perspective

Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.

explore applied
3

moves®

©2019

our new hq

When we moved into our new HQ, we put together a site experience providing an in-depth look into two-year process imagining, designing, and our new office we call home

visit the site
4

crafted®

©2019

creative community

A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.

visit the site
5

bramdbeats®

©2017

podcast series

Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.

explore brandbeats
services
industries
all work

The work we create lives at the intersection of clarity and surprise and positions brands in culture through shared values and ideals.

01
/04

BRANDED ECOMMERCE

We go beyond best practices and build best-in-class D2C channels that drive commerce, shape culture, and define categories.

learn more

tempo

TEMPO.FIT — TRANSFORMING AN AT-HOME FITNESS BRAND'S DIGITAL HUB

patagonia

AN ECOMMERCE EXPERIENCE DRIVEN BY PATAGONIA’S BRAND MISSION

02
/04

WEBSITES + PLATFORMS

We conceive and create experiences that immerse consumers in the brand through a combination of utility and creativity.

learn more

JEFF KOONS

JEFFKOONSMOONPHASES.COM — TAILORING A CELESTIAL SITE FOR A LUNAR GALLERY.

DANIEL'S MUSIC FOUNDATION

DANIELSMUSIC.ORG – RAISING THE BAR FOR ACCESSIBLE DESIGN.

03
/04

BRANDING + ADVERTISING

We create identities, platforms, and activations that differentiate brands and position them to matter in culture.

learn more

the prisoner

CREATING A WORLD FIT FOR A UNIQUELY UNUSUAL BLEND.

KFC MOTHER'S DAY

KENTUCKY FRIED BUCKQUET — A DIY ARRANGEMENT THAT COMBINES THE TWO THINGS MOM REALLY WANTS, FLOWERS AND FRIED CHICKEN.

04
/04

DIGITAL PRODUCTS + SERVICES

We identify and create digital products and services that create revenue channels and help brands thrive in the new economy.

learn more

kfc

A TRANSFORMED DIGITAL ORDERING PLATFORM, MERGING KFC’S ICONIC BRAND WITH UNPARALLELED CONVENIENCE

THE WEBBY AWARDS

ESTABLISHING A NEW PRODUCT STRATEGY AND DESIGN SYSTEM FOR THE INTERNET’S HIGHEST HONOR

BASIC
/DEPT®